Explorations in Experiential & Environmental Design

Conceptual work is where the boundaries disappear and the possibilities expand. These explorations represent ideas developed for clients and internal initiatives that pushed strategy, storytelling, and spatial design into new territory.

Not every concept is meant to be built — but each one demonstrates how I approach problem-solving, world-building, and the creation of experiences that are emotionally and visually unforgettable.

My process blends narrative, environment, and behavior:

• connecting brand values to spatial experiences,

• experimenting with materials, light, and architecture,

• designing immersive zones that guide audiences through a story,

• and delivering multiple creative pathways for clients to choose from.

Whether these concepts were realized or remained exploratory, they reflect my ability to generate bold ideas quickly, think in three dimensions, and open up new creative directions for the teams I partner with.